Using a mix of phone tagging and geofencing, we tagged people driving past our billboards and then served competitor-specific ads when skiers were at their “home” mountains, pointing out the difference of a day at Burke. (Loon Mtn., Stratton Mtn. and Sugarbush shown)
At the Boston Ski Show, we tagged all show visitors and then served them follow-up digital ads within a geofence of walkable restaurants and bars to immediately remind them on their phone of our show-only deal.
Google Retargeting ads were served to anyone who had ever visited skiburke.com to help keep us top of mind all season and shared relevant information like deals and drive times and triggering banners for big weather events.