Burke Mountain

Burke Mountain in northern Vermont isn’t as big as a lot of its competitors. Its location in the northeast corner of the state makes people believe is further away. A slate of failed ownerships with big plans and little else had left the mountain behind in the amenity arms race of the ‘90s and early 2000s. And today, as other mountains are gobbled up by conglomerates, it is left off the combo passes that are changing the ski landscape. A bumper crop of negatives we spun into a positive as the last place to experience the true Vermont ski experience that made the state so great to begin with. So instead of offering people more of the same, we offered them a little slice of what was and positioned Burke as the “Last Little Corner of Vermont”.

With that position, it was easy to showcase the mountain’s inherent positives–over 2000‘of vertical, an impressive glade system, a ski-racing heritage that included Mikaela Shiffrin and other Olympians and a genuine town at the base without a corporate dollar in site.